The Importance of a Marketing Budget and Tracking ROI

August 12, 2020
9:00 AM - 10:00 AM

Zoom conference (a calendar invitation with dial-in information will be sent to all registrants)


It’s no secret that marketing departments are under increasing pressure to justify their spending, prove the effects of their marketing campaigns, and demonstrate program success, or risk losing their budgets for the following year. So why do so many A/E/C companies go without one, or prepare a budget that sits on a shelf?  C’mon, ‘fess up, we all know it happens—a lot.

We are proud to welcome six SMPS Fellows to share their insights and stimulate debate on this increasingly important topic. If you’ve ever had to ask permission to spend money for a specific marketing campaign, or have been asked “What did this marketing expense do for us?,” this program is for you. With budget evaluations certainly on the horizon for the year ahead, now is a great time to study the ROI and map out your priorities on your total marketing investments.

And for those firms without a marketing staff or a marketing budget in place, this conversation will be especially informative for you as well!

A calendar invitation with Zoom login access will be shared with all registered attendees one day before the webinar event. The invitation will come from Nicole Marshall, our Education Committee Chair. 


About our SpeakerS:

This session will be led by a group of SMPS Fellows, a seasoned group of all-star industry pros eager to share their own budgeting experience and ideas for how and when to use this tool. We will spend some of the session learning from their own experiences and then some in small group breakout rooms discussing our own needs and ideas for the important budgeting and ROI issues.

 Our presenters include:

  • Jen Newman, FSMPS, CPSM | Elevate Marketing Advisors
  • Joy Guinn, FSMPS, CPSM | Guinn Consulting Engineers
  • Kenda Salisbury, FSMPS, CPSM | Degenkolb Engineers
  • Doug Parker, FSMPS, CPSM | Elevate Marketing Advisors
  • Carolyn Ferguson, FSMPS, CPSM | WinMore Marketing Advisors
  • Carla Thompson, FSMPS, CPSM | Elevate Marketing Advisors




Nicole Marshall


(504) 644-7335

[email protected]


$0.00 Member

$15.00 Guest