Wisdom Wednesday: Marketing Through Cybersecurity Roadblocks

May 27, 2020
9:00 AM - 10:00 AM

Zoom conference (a calendar invitation with dial-in information will be sent to all registrants)

Cybersecurity is a top priority for almost every company today from small businesses to Fortune 500s. IT professionals are continually tightening access to their networks and educating users NOT TO CLICK. As a marketer, how do you overcome this not-to-click mentality and lack of trust?

We’ll discuss why cybersecurity matters to your A/E/C company, give an overview of some of today's most common hacking methods, and why marketers should care about working within the modern confines of a cyber-secure marketplace.

We’ll review how to ethically:

  • Get your emails through the spam filters and clicked
  • Reach B2B prospective clients
  • Bypass most security measures to efficiently deliver your marketing messages

(1 CPSM CEU)


ABOUT THE SPEAKER
Perryn Olson, CPSM is a sought after B2B marketer and business advisor who understands the impact that both strategy and technology can have on a company’s growth and bottom line. He mixes proven marketing tactics with cutting-edge technology to develop cost-effective, high growth initiatives that seamlessly integrate business development, recruiting, culture, and marketing.

As My IT's Chief Strategy Officer, he works hand-in-hand with My IT’s proactive support team and clients to secure their networks, educate their employees, and to implement best practices to protect and grow their companies. He also leads the sales, marketing, and vCIOs (Virtual Chief Information Officer) teams.

Before My IT, Perryn worked at Design the Planet, a New Orleans brand marketing & design firm where he led their construction marketing division, The Brand Constructors, and became a nationally recognized thought leader in the building industry. Perryn then worked with Hinge Marketing, a national professional services marketing firm that specialized in high-growth build and technology industry companies. As a marketing strategist, Perryn has developed business growth strategies for solopreneurs to multi-billion-dollar companies nationwide.

He is a certified marketer with SMPS (Society of Marketing Professional Services) and the Construction Marketing Association, past president and hall of fame member of SMPS Southeast Louisiana, and past co-chair of SMPS Southern Regional Conference. He has spoken and written extensively within the building and tech industries, and in 2014, he wrote the Construction Executive’s Guide to Brand Marketing and continues to be quoted in numerous marketing publications and blogs.

Perryn is an Eagle Scout, a graduate of Loyola University New Orleans, and named to both Gambit and ENR's "Under 40" lists. He enjoys the outdoors, sports, and animals, in fact, he spent 5 years volunteering with the Audubon Zoo as an advanced animal handler and educator. Perryn lives outside of New Orleans with his wife, two daughters, and a husky.

Tickets

$0.00 Member

$15.00 Non-Member