Wisdom Wednesday: Convincing Your Boss to Invest in Content Marketing

May 13, 2020
9:00 AM - 10:00 AM

Zoom conference (a calendar invitation with dial-in information will be sent to all registrants)

Like each of you, the SMPS Utah team has been hard at work adjusting to our collective new normal. With our current work-from-home model in mind, we are excited to bring you the "Wisdom Wednesday" educational series. During these one-hour morning webinars, we will work to provide relevant content helpful to today's version of AEC marketing. Stay tuned for more Wisdom Wednesday events to come!

Convincing Your Boss to Invest in Content Marketing

As excited as you may be to implement a Gensler, Bechtel, or HOK-style content strategy, the first step to any successful program is getting your firm principals and company ownership on board. Led by Katherine Leonard, Senior Content Strategist at national industry consulting firm TOKY, this session will prepare you to pitch a content strategy-based marketing approach to your leadership team. From a practical presentation outline to common “dos and don’ts,” this session will equip you with everything you need to build a convincing pro-content argument.

A calendar invitation with GoTo Meeting login access will be shared with all registered attendees one day before the webinar event. The invitation will come from Nicole Marshall, our Education Committee Chair. 

(1 CPSM CEU)

About our Speaker:

Katherine Leonard, Senior Content Strategist with TOKY

 

 

Registration/event contacts:

For more information, or for sharing ideas for additional Wisdom Wednesday sessions, please contact our SMPS Utah Education Chair.

Nicole Marshall
[email protected]
(504) 644-7335

Tickets

$0.00 Member