Wisdom Wednesday | Hosting Webinars & Podcasts: How Professional Service Firms Can Get Started to Keep Momentum in Today's Home-Based World

April 15, 2020
9:00 AM - 10:00 AM

GoToMeeting Conference (a calendar initation with dial-in information will be sent to all registrants)

Like each of you, the SMPS Utah team has been hard at work adjusting to our collective new normal. With our current work-from-home model in mind, we are excited to bring to you a new educational series we are calling "Wisdom Wednesdays." During these one-hour morning webinars, we will work to provide relevant content helpful to today's version of A/E/C marketing. Here is info about our third session, focused on technology platforms available for marketing in this virtual world. Stay tuned for more Wisdom Wednesday events to come!

HOSTING WEBINARS & PODCASTS

Webinars drive engagement with your target audience and leads for your marketing organization. Podcasts have a growing audience with people in both their personal and professional lives, with more than 700,000 now available on the market today. While adoption for both of these tools is still low among professional services firms, it is growing, especially in our now socially-distant world of 2020. In this webinar session, we will help SMPS Utah members who might be considering a new use for their firms for these marketing platforms. We'll look at the tools to evaluate, have a discussion of what topics or how frequently you should present, look at how to effectively promote and distribute these podcasts and webinars, and talk about best practices for both the production of these pieces and calculating your return on investment.

A calendar invitation with GoTo Meeting login access will be shared with all registered attendees one day before the webinar event. The invitation will come from Nicole Marshall, our Education Committee Chair. 

(1 CPSM CEU)

About our SpeakerS:

Kelly Waffle, Managing Director, The Hinge Research Institute: With more than 15 years of hands-on B2B and digital marketing experience, Kelly guides clients through the complex interplay of technology, processes, research/data, programs, creative and analytics. Over the years, he has built and led teams in the corporate marketing, marketing consulting, vendor and creative agency environments.

Kelly also co-hosts "The Visible Expert” podcast, an interview series that focuses on telling the stories of experts in the professional services market. The insights from these conversations provides actionable tips for professionals seeking to build their personal brand.

John Tyreman, Senior Research Manager, The Hinge Research Institute: For the past six years, John has been an essential part of producing and publishing Hinge Research Institute original studies. He has personally reviewed the perspectives of over 15,000 buyers and sellers of professional services, and has helped hundreds of organizations use data from original research to influence brand and marketing strategies.

John also co-hosts "The Visible Expert” podcast, an interview series that focuses on telling the stories of experts in the professional services market. The insights from these conversations provides actionable tips for professionals seeking to build their personal brand.

With John’s in-the-trenches experience analyzing professional services markets, he speaks to the nuances of these industries and what sets them apart.

 

Registration/event contacts:

For more information, or for sharing ideas for additional Wisdom Wednesday sessions, please contact our SMPS Utah Education Chair.

Nicole Marshall
[email protected]
(504) 644-7335

Tickets

$0.00 Member Only Webinar Ticket