Emerging Professionals Group: Making Time for Strategic Communication - Internally AND Externally That Is

June 09, 2020
12:00 PM - 1:00 PM

Zoom conference (a calendar invitation with dial-in information will be sent to all registrants)

As new professionals in the AEC world, you're learning it may be tough for technical staff to identify where the boundaries of marketing, public relations, and office administration begin and end. That means it's our job to wave the red flag and call for a strategic step back when these blurry lines lead to missed opportunities or misprioritization. 

MAKING TIME FOR STRATEGIC COMMUNICATION - INTERNALLY AND EXTERNALLY THAT IS

Join communications consultant, Nicole Marshall, as she helps us take a look at the different audiences, internal and external, with whom we are most often interacting. Nicole will identify  the integrated marketing and public relations channels through which we are communicating our message, whether we're doing it with intention or not. She'll share a "big picture" view of our role in storytelling on behalf of our firms. You'll learn how to identify best stories to tell, capitalize on unique angles to win the attention of our target audiences, and utilize external channels like media relations, speaking engagements, and content writing to improve the quality of our reach.

This meeting is open to Emerging Professional members only.
The Emerging Professionals Group is for SMPS Utah AEC marketers with less than five years of marketing experience in the AEC industry.

A calendar invitation with GoTo Meeting login access will be shared with all registered attendees one day before the webinar event. The invitation will come from Amber Craighill, EPG Committee Chair. 

(1 CPSM CEU)

About our Speaker:

 

Tickets

$0.00 Member - Emerging Professional