Education Workshop: Creating Client Personas

March 14, 2018
8:15 AM to 10:00 AM
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Hunt Electric Training Center
1863 W. Alexander Street (2410 South)
West Valley City, UT 84119

When you are developing your marketing and content strategy, it is tempting to try to make everything as widely appealing as possible. No matter how tempting it may be when you’re crunched for time, don’t settle for shallow, lukewarm strategy and content made for everyone. You can’t please everyone, and it’s not worth trying. Creating client personas can help you avoid the trap of creating something for everyone while still managing to stay productive and keep up. Client personas are fictional representations of your target audience. Long term, these are best accomplished with interviews with your clients and ideal prospects. During this workshop, presenter Jen Newman, CEO of Ignite Coaching and Consulting, will guide you through diving into your best or “ideal” clients and defining the goals, needs, and interests that led them to find value in your service. They will help you refine positioning, communicate and form consensus, make and defend decisions and set pre-qualification criteria.

Learner Objectives:

  1. Learn why client personas should be an important part of your marketing strategy
  2. Learn how to develop client personas
  3. Learn how to apply your client personas to your marketing strategy


Thank you to our event sponsor:


$30.00 Member

$50.00 Guest