Blog Archives

Keri Hammond | Principal, MARKETLINK

How long have you worked at your company?MARKETLINK was established 18 years ago. I had consulted for a couple of years prior to that, so essentially, I’ve been out on my own as a consultant for two decades. Wow, time flies! I got started in the A/E/C industry when I was very young working fo...

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Welcome New Members April 2021

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SMPS Domains of Practice: Domain 4 - Proposals

Written by Emily Hymas, Jacobsen Construction It’s proposal season! I know that most of our industry is buried in proposal work right now. Even though our schedules are packed, it’s important to still maintain focus on quality and improvement. To help you with these efforts—and to...

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April Anniversaries/Renewals

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Jen Newman, FSMPS, CPSM | Principal, Elevate Marketing Advisors

How long have you worked at your company? My partner, Doug Parker and I launched Elevate January of 2020. Prior to that, I had my own consulting practice called Ignite. What are the rewards of your job? It is extremely rewarding to know that what we do to help firms achieve their growth g...

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Cornerstone Awards 2021: Crisis Management and Communications

Congratulations to Jacobsen Construction! This is a new category added by SMPS to highlight how a one-time crisis or ongoing critical issue was managed. The goal of Jacobsen’s United in Purpose campaign was to successfully navigate the pandemic to its workforce, clients and trade partners. Ext...

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Cornerstone Awards 2021: Event/Holiday

Congratulations to CRSA! The message of Hope in the firm’s holiday card is at once spiritual, optimistic, peaceful, and strong. Fran Pruyn conceived of the message and found the Desmond Tutu quote about hope. Graphic Designer Robert Holman crafted an elegant and evolving eclipse in non-holiday...

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Cornerstone Awards 2021: Marketing Campaign

Congratulations to CRSA! Their Move with a Repurpose marketing campaign takes home the trophy for this category and the Grand Prize. The jury was impressed with this integrated campaign that featured strong visuals and solid messaging. CRSA sought to create awareness of its new offices and adaptive ...

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Cornerstone Awards 2021: Website

   

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Cornerstone Awards 2021: Social Media Campaign

Congratulations to Clyde Companies! Like many companies in 2020, Clyde Companies and its subsidiaries faced the daunting challenge of recruiting and training qualified employees in a tight labor market. They had tried typical channels but the process was slow and didn’t always bring in the typ...

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