The Buzz

Cornerstone Awards 2021: Social Media Campaign

Congratulations to Clyde Companies! Like many companies in 2020, Clyde Companies and its subsidiaries faced the daunting challenge of recruiting and training qualified employees in a tight labor market. They had tried typical channels but the process was slow and didn’t always bring in the types of candidates they needed. Their savvy marketing department suggested a social media campaign. 

Managers were able to quickly and successfully fill open positions and are now confident future positions can be quickly filled with quality applicants. This campaign series filled an immediate and pressing need, and by trying a new approach, the marketing department was able to demonstrate the power of social media and fulfill the objectives of the campaign.

 

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