The Buzz

Cornerstone Awards 2021: Crisis Management and Communications

Congratulations to Jacobsen Construction! This is a new category added by SMPS to highlight how a one-time crisis or ongoing critical issue was managed. The goal of Jacobsen’s United in Purpose campaign was to successfully navigate the pandemic to its workforce, clients and trade partners. Externally, the firm used its website and social media to persistently engage, reassure and inform clients, employees’ families, and trade partners. Internally, all Jacobsen employees received morale-boosting messages directly from the CEO including supportive emails, uplifting video messages, and interactive town halls.


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