The Buzz

SMPS Domains of Practice: Domain 5 – Promotional Activity

SMPS has six Domains of Practice that form the foundation of SMPS’s certification program. Our chapter education events are structured around these knowledge areas and skillsets. The domains cover topics from marketing research to business development to managing a marketing team. This month ...

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The Evolution of A/E/C Public Relations: A 2020 Line in the Sand

THE EVOLUTION OF A/E/C PUBLIC RELATIONS: A 2020 LINE IN THE SAND Written by Nicole C. Marshall, CPSM Public Relations, as a profession, has barely been in existence for 100 years. In that time, the world of business has certainly changed shape – perhaps immeasurably. But in no faster period,...

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SMPS Domains of Practice: Domain 4 – Proposals

SMPS has six Domains of Practice that form the foundation of SMPS’s certification program. Our chapter education events are structured around these knowledge areas and skillsets. The domains cover topics from marketing research to business development to managing a marketing team. This month ...

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Six Tips for A/E/C Business Development in our Current Reality

Continuing Your Momentum of Business Development and Client Engagement Written by Keri Hammond, FSMPS, CPSMIn recent months, marketing and business development in the A/E/C industry has been turned upside down. Our normal opportunities to gather at industry events, conference rooms, lunch meetings,...

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