The Buzz

Kendall Tate, MPC | Marketing Manager, JRCA Architects

Kendall is the Marketing Manager for JRCA Architects. She has been a member of SMPS for nearly three years and serves as the Registration Coordinator. 

How long have you worked at your company? 
Almost three years

How would you describe your role/job?
As the marketing manager, I play a strategic role in advancing the firm's mission and vision, ensuring that our efforts align with our goals. I perform a broad range of marketing activities in this position, including identifying business opportunities, managing and writing all proposals, social media management, and marketing materials, and maintaining a consistent brand look and voice.

What are the rewards of your job?
One of the most rewarding aspects of my job is having a place to work where I can make a difference and have the ability to be creative. It's inspiring being surrounded by creative and innovative minds.

What are your challenges?
Time, there never seems to be enough.

How long have you been an SMPS member? 
Almost three years

How has SMPS membership helped you? 
It’s a valuable organization that has many resources and opportunities to learn and grow. SMPS has given me a community. SMPS is a place where like-minded marketers can make a positive impact on their careers and help build business for their firms.

What has contributed to your success?
Passion. Continual learning, knowing my audience, and stay up on the current trends of my industry.

What’s on your bucket list?
Travel – Switzerland, Ireland, England, New Zealand, and the list goes on.

What was your childhood dream?
To be an architect and design a house I wanted to live in.

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