The Buzz

Cali Centurion, CPSM | Marketing Manager, CRSA

Cali is the Marketing Manager for CRSA. She has been a member of SMPS for ten years and serves as the Treasurer. 

How long have you worked at your company? 
3 years.

How would you describe your role/job?
This position supports the marketing director, collaborates with the graphic designer and supervises the proposal manager. That entails leading undertakings such as job fair messaging, managing the CRM, researching upcoming opportunities before they become public, coordinating marketing collateral development, and so on. You could say my main job goals are knowing what’s out there, communicating it correctly internally and using it to reach the firm’s goals through different outlets.

What are the rewards of your job?
Building confidence among our staff, which in turn benefits company goals.

What are your challenges?
Staying ahead of the information.

What has been your most meaningful project?
Anytime a particular person is highlighted through our internal newsletter, social media, press releases, or even in brochures.

How long have you been an SMPS member? 
10 years.

How has SMPS membership helped you? 
I did not formally study marketing, so everything I know I have learned through trial and error with guidance from stellar colleagues through SMPS.

What’s the best career advice you’ve received?  
Make yourself visible.

What’s the best career advice you’ve given? 
Find a mentor you feel comfortable asking for help and is responsive.

What has contributed to your success?
Trying new things and supportive people along the way.

What’s on your bucket list?
Visiting Europe.

What was your childhood dream?
Either to be a track star like Jacqueline Joyner-Kersey or a cowgirl.

Guilty pleasure: what can you not live without? 
Junior Mints, York Peppermint Patties and Baskin Robbins mint-chip ice cream. I like mint and chocolate. ;)

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